CLIENT SPOTLIGHT
Brussells & Company, Inc
Transforming Dreams into Reality: How BBIF Fuels Entrepreneurial Success at Brussels & Company, Inc.
Nestled in the heart of Atlanta, Georgia, the Grand Market of Atlanta—founded by disabled veteran Oyindamola Sulyman—has become a beloved grocery destination. With extensive experience in trading, Ms. Sulyman has navigated numerous challenges to build her brand, Brussells & Company, Inc. Now, she is poised to embark on an innovative venture into tissue paper manufacturing. Supported by BBIF, her journey exemplifies resilience, creativity, and an unwavering commitment to quality.
DEMOGRAPHIC
Black-Owned, Veteran-Owned, Women-Owned
LOCATION
Atlanta, Georgia
LOAN PROGRAM
General Loan Fund, SBA 7a Community Advantage Loan
THE CHALLENGE
Overcoming Obstacles: The Path to Expansion
Originally focused on spices and seasonings, Brussells & Company, Inc. has successfully broadened its product offerings to encompass a diverse array of grocery items. Ms. Sulyman, born into a family with deep roots in trading and marketing, has a natural affinity for commerce. However, the financial repercussions of the COVID-19 pandemic significantly affected their operations, prompting the company to explore new avenues for growth while ensuring financial stability.
As Brussells & Company pivots to produce consumer-grade bath tissue under the trademarked name “RelieveÒ,” they recognize the essential financial resources required for this transition. To achieve their objectives, they are actively seeking funding to secure raw materials and working capital, which will also enable them to hire two additional employees for the new manufacturing process. This strategic initiative aims not only to expand their product line but also to strengthen their market position.
THE SOLUTION
Building Bridges: Strategic Support from BBIF
Brussells & Company discovered BBIF through local small business workshops. Captivated by BBIF's commitment to supporting minority-owned and veteran-owned businesses, Ms. Sulyman proactively initiated a partnership. The loan from BBIF has been pivotal in launching her tissue paper business, providing essential funding for both raw materials and payroll. This support enables her to maintain a consistent production schedule and hire the talent needed to uphold quality control.
Furthermore, this strategic partnership with BBIF enhances her business credibility, paving the way for new marketing opportunities and potential collaborations within the grocery and household goods sectors.
Owner
THE IMPACT
The Ripple Effect: Impacting Community and Commerce
Brussells & Company anticipates that the introduction of “RelieveÒ” products will not only attract existing grocery customers but also draw in new clientele. By adding high-quality bath tissue to her grocery store offerings, Ms. Sulyman aligns perfectly with her commitment to providing healthy, everyday products. This move promises to boost sales and solidify the Grand Market of Atlanta's reputation as a one-stop shop for quality goods.
This loan will not only support the operational needs of her business but also empower her to make a positive impact on the community she cherishes. With a rich history and a bright future ahead, the journey of Brussells & Company, Inc. exemplifies the spirit of resilience and innovation that drives small businesses to thrive.
